System Performance Marketing for B2B niche (geotextile)
Contextual Advertising
Niche: Sale of geosynthetic materials (geomembrane, geotextile). Goal: Attracting targeted leads at optimal cost through a combination of Google Ads tools.
Key performance indicators for the period (May - November 2025):
Total expenses: 146,144.68 UAH.
Number of conversions: 295.87.
Average cost per conversion (CPA): 493.94 UAH.
Average CTR (click-through rate): 3.27% (in search campaigns reaches 8.59%).
Reach: over 467,000 impressions to the target audience.
Strategic achievements and professional solutions:
Effective media mix (PMax + Search):
Implemented a Performance Max campaign, which became the main driver of lead volume (159 conversions) at the lowest cost - 236.64 UAH per lead. This is 2-4 times cheaper than in classic search.
High relevance of search campaigns:
Achieved an extremely high CTR for the B2B niche - 8.45% – 8.59% in search campaigns for geomembrane and geotextile.
Language segmentation and localization:
Dividing campaigns into UA and RU segments (“Geotextil Search | UA/RU”) allowed for clear budget control and optimization of customer acquisition costs depending on the language query.
High level of position retention:
The share of impressions at the top of the page in the search network is ~28%, ensuring stable brand visibility among competitors.
Key performance indicators for the period (May - November 2025):
Total expenses: 146,144.68 UAH.
Number of conversions: 295.87.
Average cost per conversion (CPA): 493.94 UAH.
Average CTR (click-through rate): 3.27% (in search campaigns reaches 8.59%).
Reach: over 467,000 impressions to the target audience.
Strategic achievements and professional solutions:
Effective media mix (PMax + Search):
Implemented a Performance Max campaign, which became the main driver of lead volume (159 conversions) at the lowest cost - 236.64 UAH per lead. This is 2-4 times cheaper than in classic search.
High relevance of search campaigns:
Achieved an extremely high CTR for the B2B niche - 8.45% – 8.59% in search campaigns for geomembrane and geotextile.
Language segmentation and localization:
Dividing campaigns into UA and RU segments (“Geotextil Search | UA/RU”) allowed for clear budget control and optimization of customer acquisition costs depending on the language query.
High level of position retention:
The share of impressions at the top of the page in the search network is ~28%, ensuring stable brand visibility among competitors.