Shopify filters store, GEO - USA (USA)
Contextual Advertising
In the "Conversions" column of the image, only purchases were taken into account, which were directly transmitted from the website to the advertising account.
Online store of filters.
GEO - USA.
The client came with the following issues:
- Low sales volume;
- High transaction costs, advertising was in a strong negative.
What was done:
1. An audit of the advertising account was conducted, weak points and growth points were identified.
2. Google Analytics was adjusted.
3. Google Ads Tag was set up.
4. Direct transmission of conversions from Shopify to Google Ads was configured.
5. Created a new feed.
6. Worked on the maximum possible number of attributes for the feed.
7. Shopping and Search campaigns were set up.
8. 10 states were selected for testing, which had previously converted.
9. Initial advertising budget up to $100-200 per campaign.
10. The maximum allowable sales value was calculated and discussed with the client to ensure profitability of the advertising.
After two weeks of testing:
1. The advertising started to break even, with some positions showing a slight profit.
2. Identified which GEO locations from the selected ones to focus on.
3. Analyzed user behavior on the website and concluded that the product page needed a complete overhaul.
4. The advertising was paused for page adjustments.
What was done next:
1. Worked on the structure, design, and content of the product page.
2. Made all the necessary changes on the website and for each product.
3. Restructured the advertising campaigns.
4. Increased the daily budget to $300 and launched the advertising campaigns.
The results were not long in coming, sales started coming in within 10 minutes of launching the ads. The cost per sale through advertising was half of the maximum allowable for profitability. In further work, the GEO was expanded to the entire USA, budgets were increased, and the client gradually expanded the range of products.
Online store of filters.
GEO - USA.
The client came with the following issues:
- Low sales volume;
- High transaction costs, advertising was in a strong negative.
What was done:
1. An audit of the advertising account was conducted, weak points and growth points were identified.
2. Google Analytics was adjusted.
3. Google Ads Tag was set up.
4. Direct transmission of conversions from Shopify to Google Ads was configured.
5. Created a new feed.
6. Worked on the maximum possible number of attributes for the feed.
7. Shopping and Search campaigns were set up.
8. 10 states were selected for testing, which had previously converted.
9. Initial advertising budget up to $100-200 per campaign.
10. The maximum allowable sales value was calculated and discussed with the client to ensure profitability of the advertising.
After two weeks of testing:
1. The advertising started to break even, with some positions showing a slight profit.
2. Identified which GEO locations from the selected ones to focus on.
3. Analyzed user behavior on the website and concluded that the product page needed a complete overhaul.
4. The advertising was paused for page adjustments.
What was done next:
1. Worked on the structure, design, and content of the product page.
2. Made all the necessary changes on the website and for each product.
3. Restructured the advertising campaigns.
4. Increased the daily budget to $300 and launched the advertising campaigns.
The results were not long in coming, sales started coming in within 10 minutes of launching the ads. The cost per sale through advertising was half of the maximum allowable for profitability. In further work, the GEO was expanded to the entire USA, budgets were increased, and the client gradually expanded the range of products.