The problem with which the customer addressed: The packed profile is poor. It requires a SMM-content plan. Low volume of sale. To scroll the account was used "green methods" of promotion. As a result: low involvement in the post. It is not possible to use Look alike audience.
Solution: Processed and packed the profile. The purpose of the advertising campaign is traffic.
The store worked throughout Ukraine. But the campaigns were separately set for Kiev and regions. 4 segments of target audience according to age and interests. Starting on Instagram and Stores. As a landing site, the profile is used on Instagram. As creative, only real photos of the product. In the course of the tests, the best works Instagram stories.
#targeting #targeting #targeting #targeted
Solution: Processed and packed the profile. The purpose of the advertising campaign is traffic.
The store worked throughout Ukraine. But the campaigns were separately set for Kiev and regions. 4 segments of target audience according to age and interests. Starting on Instagram and Stores. As a landing site, the profile is used on Instagram. As creative, only real photos of the product. In the course of the tests, the best works Instagram stories.
#targeting #targeting #targeting #targeted