What they did step by step:
The Pixel of Facebook and Yandex Metric
2) Check them by performing the test passes
3) Preparing the account and the site
1) The audience has previously received
5) Prepared 2 posts for those who left the site without forming an application (heating) with a thematic wiseboard and a video from the hairdresser
13 posts were prepared for the test.Every one turned to 200p. to collect statistics and leave only the best.Those were 6
7) Gathered 30 leaders through the "Traffic" target
8) Thanks to the pixel passed not the "Conversion" goal
9) Continued to scroll the best posts
We set up audiences for heating and retention:
1) Warm (passed on the link but not ordered)
We move to the Auditorium, we create an individualized audience.Traffic from the site - All visitors to the site - We exhibit the maximum duration of 180 days - Exclude - Target action (in our case "Translate to registration" - We exhibit the maximum duration of 180 days - We save.The deadline depends on the specific project and the amount of monthly traffic to the site.2) Request (requested 2 or more times)
We move to the Auditorium, we create an individualized audience.Traffic from the site - Target action (in our case, "Transfer to the registration") - We exhibit a maximum period of 180 days - Clarify by - Total value - Frequency more or equal to 2.Now the base itself will be constantly updated.Once you set one, you don’t have to go any more.
The Pixel of Facebook and Yandex Metric
2) Check them by performing the test passes
3) Preparing the account and the site
1) The audience has previously received
5) Prepared 2 posts for those who left the site without forming an application (heating) with a thematic wiseboard and a video from the hairdresser
13 posts were prepared for the test.Every one turned to 200p. to collect statistics and leave only the best.Those were 6
7) Gathered 30 leaders through the "Traffic" target
8) Thanks to the pixel passed not the "Conversion" goal
9) Continued to scroll the best posts
We set up audiences for heating and retention:
1) Warm (passed on the link but not ordered)
We move to the Auditorium, we create an individualized audience.Traffic from the site - All visitors to the site - We exhibit the maximum duration of 180 days - Exclude - Target action (in our case "Translate to registration" - We exhibit the maximum duration of 180 days - We save.The deadline depends on the specific project and the amount of monthly traffic to the site.2) Request (requested 2 or more times)
We move to the Auditorium, we create an individualized audience.Traffic from the site - Target action (in our case, "Transfer to the registration") - We exhibit a maximum period of 180 days - Clarify by - Total value - Frequency more or equal to 2.Now the base itself will be constantly updated.Once you set one, you don’t have to go any more.