Case by GoogleAds for Event Agency

Case of Advertising Campaign Setup in the Segment "City Locations for Recreation"

The target audience:
1 HR managers
2 Director of staff
3 Managers of companies
4 Owners of business
5 Partners - Event Agency
6 People with the need for a wedding in the open area with a large number of guests or with a large budget
7 Organizers of festivals

Season: May - September

Objectives: Obtaining lead/request for events, expanding the partner base, increasing recognizability

Geo-targeting - Kiev and Kiev region.The completed work:
1 .Adjustment of analytics
2ndDevelopment of RK in the search network
ThreeDevelopment of RK in the Media Network
4 .Starting RK in Gmail
and 5.Starting RK on Youtube
6 .Starting RK for Remarketing
7 .Optimization of Account
8 .Automation of reporting

The result:
In the first two months, the advertising campaign fully occupied itself.The ROI was more than 1000%.The customer and partner base has expanded.Customers have received a new stream of leaders, and are ready to scale the advertising campaign

#ppc #context advertising