SMM for the psychologist matching platform "Nearby"

Case: SMM for the "Poruch" platform
Client request
The "Poruch" platform provides online psychological assistance. The main goal of SMM is to build trust through content, create an active community, and attract new clients.

What was done
Developed a content strategy focusing on storytelling and audience engagement
Launched sections that build trust and demonstrate the value of psychological assistance
Updated the visual style to make the profile recognizable and comfortable to perceive
Implemented systematic work with the audience – surveys, interactive content, newsletters
Involved experts and real clients to increase the level of trust

Key sections
Storytelling – real stories from clients (anonymously) about their journey in therapy
Psychoeducation – explaining complex concepts in simple terms (e.g., types of attachment, anxiety, emotional burnout)
Video formats – short explainers, psychological tests, and tips
Client results – what changes after working with a psychologist
Practical exercises – self-help techniques for reducing stress

Results
Increased content engagement, ERR on posts from 8.9% to 36%
Attracted new subscribers who interact with the content, not just follow
Created a loyal community that comments and shares their own stories
Building trust in the product through honest communication and real cases

SMM for a psychological platform is about creating a safe space where people find support and answers to their inquiries.