SMM for TATTOO-MASTER

Case: Tattoo Salon

Niche: Beauty / Tattoo Services
Format: Instagram management + design from scratch
Type of work: Page design, style creation, full-page launch

1. Client request
The client requested:
• Create an Instagram page from scratch for a new tattoo salon
• Design the profile in a style of "atmospheric, stylish, modern"
• Show examples of artists' work, attract new clients
• Gradually build a visual brand and voice of the page

2. My work included:
• Creating a bio emphasizing location, services, contact
• Designing highlights (categories: prices, artists, care, contact)
• Developing a visual concept: dark style, focus on skin, details, sterility
• Writing post texts — without pomp, with a lively approach
• Building a content plan: portfolio, behind the scenes, processes, story polls, videos
• Selecting music, editing reels (at the client's request)
• Creating a pinned post with prices and booking format
• Preparing story templates (free in tattoo style: minimal + black background)

3. Result
Fully designed page in 7 days
Created a clear recognizable style — dark, stylish, attractive to the target audience
Collected first inquiries through Instagram
Increased activity: from the first posts there were saves, reactions in stories
The client is satisfied with the design and management, continued cooperation

4. What was included in my responsibilities:
• Design and launch strategy
• Visual concept of the page
• Writing texts
• Photo/video editing (from the client or shooting — at the request)
• Creating reels
• Developing a content plan
• Communication with the client (flexibly: I do what services are needed)