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An order has been received for rebranding and managing an Instagram shop for the jewelry niche.

1. Client request
The client approached with a request for rebranding the Instagram page and further profile management. The main goal is to make the page visually aesthetic, minimalist, tell the brand story, and increase audience engagement.

2. My consultation and work
• Conducted an audit of the previous page: identified visual weaknesses, lack of a cohesive style, absence of a clear structure.
• Developed a visual concept — focus on jewelry details, warm colors, stylish flatlay photos with natural lighting, emphasis on fabric and leather textures.
• Updated the bio — it became clear, with a focus on Unique Selling Proposition: “Beauty in details, luxury in simplicity.”
• Created a content plan: content categories, ideas for posts, story templates.
• Gathered a link to the Telegram catalog for convenient order placement.

3. Result
• The page gained a premium, stylish look that emphasizes product quality.
• Visuals improved: increased follower engagement, enhanced brand recognition.
• The client is satisfied with the new design and continued cooperation for profile management.
• New orders came directly through Instagram.

— This case demonstrates my ability to work with both the visual aspect and brand strategy. I combine aesthetics, functionality, and sales.

What is included in my responsibilities:
• Developing the profile’s visual concept
• Designing the bio, highlight stories, profile structure
• Planning and writing post texts
• Selecting visuals (references, color palette, shooting style)
• Preparing for photoshoots (if needed)
• Photo editing and retouching
• Designing stories and highlights
• Preparing creatives for advertising (without launching targeting)
• Communicating with the audience (responses in direct messages, comments — at the client’s request)
• Managing the content plan

Any service can be removed or added by the client — the cooperation format is always flexible and adapted to business goals.

Everything was done according to the client’s request!

#SMM #SMM-manager #SMM-promotion #SMM-promotiononsocialnetworks #SMM-manager
Work details
Budget 67 USD
Added 1 August 2025
125 views
Freelancer
Yana Z.
Ukraine Vinnytsia  3  0

Available for hire Available for hire
6 Safes completed
On the service 3 years