Development of social networks for Consulting Business

About the project

The Apostille company has requested the repackaging of its social media accounts and their promotion to increase the level of trust among B2B clients.

Scope of work

The work began with a detailed analysis of the niche and competitors, followed by the development of "Personas" to understand the interests of the Target Audience and plan content types:

Understanding the interests of the Target Audience, a categorical directory was developed to simplify navigation through various types of community content within the social network, as well as general hashtags were selected to attract an additional core audience.

Here are some of them:

A) Commercial

B) Informational

The next step was structuring content types across the days of the week to maintain posting regularity.

Additionally, descriptions/names of accounts in various social networks were prepared and systematized.

Considering the specifics of conducting activities and the unwillingness to associate the company with a specific face, it was decided to refrain from visualizing individuals behind the company, its employees, and premises in publications.

As a result, the design of publications looked as follows:

And in general, the design of the page with updated avatars, saved stories, and publications.

Results

The main focus of the work was aimed at achieving reputational and outreach indicators, so the foundation was the preparation and placement of publications/stories, as well as low-budget advertising campaigns.

Here are some of the prepared:

A) Publications/posts:

B) Stories/reels: