Packaging and filling accounts in German // Ldin, Fb

About the project

The dental laboratory faced the problem of lacking a presence on social media, so the main goal was to set up accounts and initial content filling.

Progress of work

The specificity of the company's work is that its consumer is only the B2B segment, so the target "Personas" in terms of audience understanding look as follows:

Understanding the interests of the Target Audience, a categorical rubricator was developed to simplify navigation through different types of community content within the social network. Here are some of them:

In accordance with the corporate style and brand book of the company, design decoration for the accounts and future publications was proposed.

Here are some of them:

In addition, descriptions and covers were developed for a holistic representation of the company on different platforms.

Results

The result of the work was the packaging and quality representation of the company on social media thanks to modern graphic design, which reflects the spirit of the company, as well as the initial filling of publications/information.