SMM Manager | Tattoo Studio, New York

Responsibilities:
Analyzing the target audience and competitors
Developing strategy and content plan for social media
Writing texts for posts and stories tailored to the studio’s audience
Maintaining a consistent visual style of the account
Launching and managing targeted advertising
Monitoring key metrics and optimizing content and ad campaigns

Results:
Number of leads doubled
Engagement rate (ER) increased from 1% to 2.46%
Requests for consultations via direct messages grew by 40%
Website clicks increased by 36%
Story views grew by 68%, confirming the effectiveness of the implemented strategy

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