SMM Manager | Pet Store, Lviv

Responsibilities:
Analyzing the audience and competitors
Developing content strategy and content plan for social media
Writing texts for posts and stories tailored to the target audience
Maintaining a consistent visual style of the account
Running promotional campaigns to drive sales online
Monitoring key metrics and optimizing content and campaigns

Results (over 1 year):
Followers increased from 24.4K to 30.1K
Sales through direct messages and website clicks grew by 53%
Opened two offline stores in Lviv and strengthened the brand presence in the local market

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