SMM: TikTok promotion for a board games e-shop in Poland
Social Media Marketing (SMM)
Client: World.of.game – an online store offering board games with 24-hour delivery across Poland.
Objective: Drive targeted Polish traffic from TikTok to the website, generate product interest, and increase online orders through entertaining and valuable content.
What we did:
- Created content strategy tailored to Polish market
- Shot videos: top game picks, reviews, unboxings, reactions
- Optimized content for TikTok’s algorithm (1 video = 1 idea)
- Profile branding: bio, links, CTA buttons
- Launched TikTok Ads focusing on “Add to cart” conversions
- A/B tested different formats for performance
Results:
1. +1,431 followers
2. +319 website sales
3. Add-to-cart cost — from $1.77
4. CPL — 301 UAH
5. 75,000+ video views
Conclusion: TikTok works great for niche e-commerce — especially with localized, value-driven content. This case proves that a small, well-run store can scale with the right video strategy.
Objective: Drive targeted Polish traffic from TikTok to the website, generate product interest, and increase online orders through entertaining and valuable content.
What we did:
- Created content strategy tailored to Polish market
- Shot videos: top game picks, reviews, unboxings, reactions
- Optimized content for TikTok’s algorithm (1 video = 1 idea)
- Profile branding: bio, links, CTA buttons
- Launched TikTok Ads focusing on “Add to cart” conversions
- A/B tested different formats for performance
Results:
1. +1,431 followers
2. +319 website sales
3. Add-to-cart cost — from $1.77
4. CPL — 301 UAH
5. 75,000+ video views
Conclusion: TikTok works great for niche e-commerce — especially with localized, value-driven content. This case proves that a small, well-run store can scale with the right video strategy.