SMM: TikTok promotion for a personal buyer blog

Client: A personal brand – a buyer’s blog helping people order authentic products from abroad.

Objective:
Use TikTok to generate sales via Direct messages through authentic, short-form content. The goal was to combine trust, personality, and performance.

What we did:
- Created a content strategy (tone, hook structure, topics)
- Filmed product unboxings, buyer tips, and trend reviews
- Edited videos optimized for TikTok algorithms
- Designed a profile for conversions: CTA, bio, link
- Ran TikTok Ads to boost leads via Direct
- Analyzed and scaled successful videos

Results:
1. +5,577 followers
2. +1,317 sales inquiries in Direct
3. Cost per inquiry from $2.11
4. CPL — 293 UAH
5. +28,000 likes
6. Top videos reached 100K+ views

Conclusion:
TikTok can be a powerful channel for personal brands. When trust and strategy meet engaging content — your audience becomes your client base.