SMM: TikTok promotion for a board games e-shop in Poland

Client: World.of.game – an online store offering board games with 24-hour delivery across Poland.

Objective:
Drive targeted Polish traffic from TikTok to the website, generate product interest, and increase online orders through entertaining and valuable content.

What we did:

- Created content strategy tailored to Polish market

- Shot videos: top game picks, reviews, unboxings, reactions

- Optimized content for TikTok’s algorithm (1 video = 1 idea)

- Profile branding: bio, links, CTA buttons

- Launched TikTok Ads focusing on “Add to cart” conversions

- A/B tested different formats for performance

Results:

1. +1,431 followers

2. +319 website sales

3. Add-to-cart cost — from $1.77

4. CPL — 301 UAH

5. 75,000+ video views

Conclusion:
TikTok works great for niche e-commerce — especially with localized, value-driven content. This case proves that a small, well-run store can scale with the right video strategy.