SMM promotion + targeting for a children's food brand (USA)

Client's task: significant decline in organic reach and low effectiveness of advertising campaigns.

What was done: a comprehensive audit of the page was conducted, content and advertising analysis was performed, and a new SMM strategy was developed. The content plan was completely revised, the presentation of content, visual design, and communication style were updated. Storytelling was implemented in stories, advertising campaigns were optimized, and more effective audience interaction was set up.

Result: growth in organic metrics, increased audience engagement, and improved advertising promotion results. The client was satisfied with the results obtained.

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