SMM promotion

SMM: PROMOTION
BRAND IN SOCIAL NETWORKS
INCREASE ENGAGEMENT AND ACTIVITY IN THE COMMUNITY.
MAKE VISUALS AND CONTENT A UNIFIED SYSTEM REFLECTING
THE AUTHOR'S EXPERTISE.
PREPARE THE AUDIENCE FOR PRODUCT LAUNCHES AND TRAINING
PROGRAMS
TASK
DONE
Content strategy
Developed a content strategy: categories, formats, frequency
of publications.
Introduced regular sections (“Brand Aroma Map”, “Growth Points”,
“Expert Tips”).
launch of targeting
Community design
Updated the profile header and visuals (in a unified brand style).
Set up the menu carousel (“Learn More”, “Start Journey”,
“About Me”, “Ask a Question”).
Wrote SEO description for the community and keywords for
VK indexing.
Content and publication