SMM strategy and visual for the coffee shop

Complete SMM management of a local establishment with a focus on moving away from template content.

A unique visual concept has been created: from product photography of desserts to the editing of atmospheric Reels.

Storytelling has been implemented (the history of the venue, the life of the establishment from the inside), which has transformed the profile into a channel of live communication.

Designs for posters for offline events have been developed and the identity has been updated (logo, highlights, profile header).

Result: an increase in audience loyalty and the transformation of followers into real guests.
#SMM #Instagram #ContentCreation #GraphicDesign #FoodPhotography #Branding #smm-manager #social_media_design #Strategy