SMM and targeting for a pet goods store

SMM and targeting for a pet goods store
Project: Happy Pets | Period: November 2023 - February 2024 (4 months)

25K subscribers
5.2% ER
CPA 250₴
Implemented:
Content strategy with client pet stories
Targeted advertising on Instagram and Facebook
UGC collection campaign
Sales funnel optimization for social traffic
Result: Audience growth from 2.8K to 25K subscribers and a 57% reduction in CPA. Increase in orders from 85 to 320 per month with ROAS 380%.