SMM Universe — packaging of a large-scale educational product

The project included dozens of units of educational content, various formats, and a complex information structure that needed to be made clear, easy to perceive, and scalable for future launches.

My task was to build a visual course system from scratch, capable of handling a large volume of materials, complex topics, and further scaling without losing quality.

REQUEST
The client came without a clear technical specification but with a vision: "I want it to be cosmic-holographic, modern — but it should really work for learning."
Package the course from scratch after the program update.
Create a cohesive visual for the product with a large amount of material.
Present complex information in a way that does not overwhelm the student and maintains focus on learning.

MY SOLUTION
1. I assembled a complete visual course system from scratch, rather than a set of separate designs.
2. I developed the design according to educational logic: structure, rhythm, readability, hierarchy.
3. I unified all stages of the product (lessons, presentations, launch) into one recognizable style.

RESULTS IN NUMBERS
- 150+ units of content within one course.
- 8+ formats: lesson presentations, covers, launch materials, platform visuals, landing pages, carousels, stories.
- 1 unified system instead of chaotic solutions.
- A visual that scales for new modules and launches without redesign.
- The design works as a learning tool.

SMM Universe launched as a structured, modern, and professional educational product. The course received a unified style for all touchpoints: from launch materials to students' daily work with lessons.