SMM+ targeted advertising

Increase the number of events and coverage of the calyan profile.There was also difficulty in the fact that the profile fell under the ban of a advertising account because there was a attempt to launch advertising about the calyan.
CA: Women and Men 19-29 years old.
Average check: 250 UAH per person.
Task: launch targeted advertising of Kalian Bar

Disadvantages: prohibited theme(smoking), high competition, the facility is not in a passing place.
The advantages:
• Japanese cuisine;
A large selection of tobacco;
Room with PS4

Solution: The first task was to "output" the account from the bathroom, which we managed in 2 days.This scheme was further developed: the copywriter wrote posts about the advantages of the kitchen in this facility, but indirectly mentioned the canyons in the stores.Targeted advertising used such a plan - the promotion of each post by different CA + launch stories (one paid history for 5-7 days).
Conclusions: a scheme with indirect reference to calanes can be missed by moderation provided that the trust of the account is high.
Results of the campaign in 30 days: increased the number of guests by 25%.It has covered more than 44,000 users (more than 120,000 views), which is 55% higher than in the previous period.The cost of the click is 1.20 UAH.