Lead Generation for Jazz Actor's Concert
Jazz artist Charles Turner III's concert at Fabrika.bar
CA: Women and men 25-55 years old.
Cost of deposit: 500 UAH per person.
The task is to sell all the tables a week before the concert.
Disadvantages: “low” concert, no ticket sales (no value for guests)
The advantages:
• The popularity of the institution;
• New York executive;
A few good jazz concerts.
Solution: to launch three advertising campaigns - to cover the stores, the conversion on the planting page and the promotion of the event.
Advertising in Storis led to the landing page with the description, photo and video of the performant, the event was posting interesting facts about the jazz and the performant to "heat" the interest of potential guests.
Conclusions: After the launch of the advertising campaign (2 weeks before the concert), the number of appeals, references and left applications increased by 100%.
Results of the campaign in 10 days: full landing of the hall(180+ guests). The cost of one guest is 20 UAH.
CA: Women and men 25-55 years old.
Cost of deposit: 500 UAH per person.
The task is to sell all the tables a week before the concert.
Disadvantages: “low” concert, no ticket sales (no value for guests)
The advantages:
• The popularity of the institution;
• New York executive;
A few good jazz concerts.
Solution: to launch three advertising campaigns - to cover the stores, the conversion on the planting page and the promotion of the event.
Advertising in Storis led to the landing page with the description, photo and video of the performant, the event was posting interesting facts about the jazz and the performant to "heat" the interest of potential guests.
Conclusions: After the launch of the advertising campaign (2 weeks before the concert), the number of appeals, references and left applications increased by 100%.
Results of the campaign in 10 days: full landing of the hall(180+ guests). The cost of one guest is 20 UAH.