Starting and accompanying contextual advertising
Contextual Advertising
Increase the number of customers for the services of the barbershop.
CA: Men 19-55 years old.
Average check: 500 UAH per person.
The task is to launch contextual advertising in search networks and CMS.
Disadvantages: high cost of services, location far from the center.
The advantages:
• High level of service;
• use in the work only premium funds for care;
Professional barbers in the team.
Solution: We have collected a full semantic core on all the barbershop services and key requests on competitors.
They launched search campaigns, context media campaigns and the “Remarketing” campaign to return users to the site.
There was also an adjustment of the rates for the location of the barbershop.
Campaign results in 90 days: increased customer flow by 3 times
CA: Men 19-55 years old.
Average check: 500 UAH per person.
The task is to launch contextual advertising in search networks and CMS.
Disadvantages: high cost of services, location far from the center.
The advantages:
• High level of service;
• use in the work only premium funds for care;
Professional barbers in the team.
Solution: We have collected a full semantic core on all the barbershop services and key requests on competitors.
They launched search campaigns, context media campaigns and the “Remarketing” campaign to return users to the site.
There was also an adjustment of the rates for the location of the barbershop.
Campaign results in 90 days: increased customer flow by 3 times