Goal:
Increase venue attendance, promote events, and build a strong local community around the brand.
Solution:
— Instagram & Facebook account management
— content strategy and content creation
— daily Stories and event coverage
— audience engagement and communication
— influencer collaborations
— promotional campaigns (events, giveaways, offers)
— advertising campaigns within platform restrictions
— external promotion via паблики and communities
Approach:
— focusing on lifestyle and атмосфера-driven content
— promoting events (parties, movie nights, special evenings)
— building a community around the venue
— working with influencers to expand reach
— adapting advertising strategy to restricted niche policies
— creating consistent engagement through daily content
Outcome:
— increased audience engagement and reach
— growth in venue attendance
— strong brand presence in the local market
— active and loyal community
Achievements:
— listed among Top 100 companies in Ukraine
— finalist of “Best Quality Services & Products” award
— Top 20 venues in Odesa (TripAdvisor)
Key point:
Social media was used as a primary channel to drive real-world traffic and build a recognizable lifestyle brand.
Increase venue attendance, promote events, and build a strong local community around the brand.
Solution:
— Instagram & Facebook account management
— content strategy and content creation
— daily Stories and event coverage
— audience engagement and communication
— influencer collaborations
— promotional campaigns (events, giveaways, offers)
— advertising campaigns within platform restrictions
— external promotion via паблики and communities
Approach:
— focusing on lifestyle and атмосфера-driven content
— promoting events (parties, movie nights, special evenings)
— building a community around the venue
— working with influencers to expand reach
— adapting advertising strategy to restricted niche policies
— creating consistent engagement through daily content
Outcome:
— increased audience engagement and reach
— growth in venue attendance
— strong brand presence in the local market
— active and loyal community
Achievements:
— listed among Top 100 companies in Ukraine
— finalist of “Best Quality Services & Products” award
— Top 20 venues in Odesa (TripAdvisor)
Key point:
Social media was used as a primary channel to drive real-world traffic and build a recognizable lifestyle brand.