Soft furniture (Ukraine)
Social Media Marketing (SMM)
My client is a small family-owned soft furniture manufacturer with a long history in a small town. Their specialization lies in producing quality soft furniture while maintaining a balance between quality and cost.
Price category: middle, upper-middle
Clients: B2B, B2C
Sales channels: own showroom in a small town, word of mouth, and now social media (TikTok/Instagram/Facebook), a catalog-style website with the option to order via phone (no advertising).
Within this project, a simple and clear development strategy has been formed, which includes a marketing analysis, visual concept development, promotion strategy, and community strategy.
To learn more about promotion approaches, results, and employer feedback, please follow the link to the portfolio on Google Drive.
Price category: middle, upper-middle
Clients: B2B, B2C
Sales channels: own showroom in a small town, word of mouth, and now social media (TikTok/Instagram/Facebook), a catalog-style website with the option to order via phone (no advertising).
Within this project, a simple and clear development strategy has been formed, which includes a marketing analysis, visual concept development, promotion strategy, and community strategy.
To learn more about promotion approaches, results, and employer feedback, please follow the link to the portfolio on Google Drive.