Solar Tech
Solar-Tech has been implementing alternative energy sources in Ukraine since 2011.
As of 2020, the company is among the top ten leaders in the installation of solar power plants in the private sector.
Solar-Tech is the first company to connect a private solar power plant to the "green" tariff in the city of Kyiv. The company's specialists have developed and put into operation over 400 MW of solar power plants in total.
The main goal of the collaboration between VOX Agency and Solar-Tech was systematic sales growth through targeted advertising. We focused not only on attracting new applications but also on increasing the efficiency of each stage of the funnel: from setting up the CRM system to quality control of lead processing by the sales department.
Key tasks included optimizing advertising campaigns, monitoring conversions, promoting specific product items, and increasing the company's profit through a quality lead generation flow.
A conversion landing page was created, which became the main channel for attracting leads. At the same time, A/B testing of different versions of the page was conducted to improve conversion rates and the quality of applications.
During the project, comprehensive work was carried out on advertising and analytics - advertising campaigns were launched simultaneously on the landing page, website, and lead forms. Different goals, audiences, and formats were tested, and the quality of leads was monitored daily through the CRM and result monitoring systems.
At the same time, our team interacted with the sales department: regular meetings, analysis of application processing, and the creation of guidelines to increase conversion from leads to sales. Advertising campaigns covered various areas - installation of solar stations for homes and businesses, inverter + battery systems to prevent blackouts, advertising for different types of solar panels, solutions for farms, financing energy systems, and other Solar-Tech products.
As of 2020, the company is among the top ten leaders in the installation of solar power plants in the private sector.
Solar-Tech is the first company to connect a private solar power plant to the "green" tariff in the city of Kyiv. The company's specialists have developed and put into operation over 400 MW of solar power plants in total.
The main goal of the collaboration between VOX Agency and Solar-Tech was systematic sales growth through targeted advertising. We focused not only on attracting new applications but also on increasing the efficiency of each stage of the funnel: from setting up the CRM system to quality control of lead processing by the sales department.
Key tasks included optimizing advertising campaigns, monitoring conversions, promoting specific product items, and increasing the company's profit through a quality lead generation flow.
A conversion landing page was created, which became the main channel for attracting leads. At the same time, A/B testing of different versions of the page was conducted to improve conversion rates and the quality of applications.
During the project, comprehensive work was carried out on advertising and analytics - advertising campaigns were launched simultaneously on the landing page, website, and lead forms. Different goals, audiences, and formats were tested, and the quality of leads was monitored daily through the CRM and result monitoring systems.
At the same time, our team interacted with the sales department: regular meetings, analysis of application processing, and the creation of guidelines to increase conversion from leads to sales. Advertising campaigns covered various areas - installation of solar stations for homes and businesses, inverter + battery systems to prevent blackouts, advertising for different types of solar panels, solutions for farms, financing energy systems, and other Solar-Tech products.
Kyiv 
Available for hire