We sold pants worth a million through advertising on Instagram!

ABOUT THE CLIENT:
A Ukrainian clothing brand with its own production of trendy men's pants. Key positions: Mom, Baggy, Chino.

Current main sales channel — Instagram shop, Direct.

TASK: Improve advertising activities, which the client managed independently. Set up a stable system for generating clothing purchases in Direct.

PROBLEM, WHICH WE HAVE OVERCOME
and successfully addressed
- High competition in the clothing niche (especially in jeans)

Solution: differentiate from competitors with unique compositions of advertising banners and videos. Essentially, our ads have become a kind of brand pattern in advertising.

KEY ACTIONS THAT DELIVERED RESULTS:
besides the standard launch plan:

- Providing ongoing recommendations and ideas for content
- Precise planning and setting goals for each month of collaboration
- Active exchange of advertising statistics with the sales department in real time

SPECIFICS:
- Advertising activities for this project are conducted across several advertising accounts. Each account has an average of 3 to 10 advertising campaigns.

Our main task, which we continuously implement, is systematic and detailed analysis of all advertising campaigns, their optimization, and relaunch when needed. We ensure all advertising objects deliver results within KPI — up to $4 per application.

RESULTS
Total indicators obtained over 7 months of collaboration, exclusively from sales via Direct:
- Invested budget: **$28,412.31**
- Number of initiated conversations: **7,733**
- Cost per initiated conversation: **$3.67**
- Conversion to sales in Direct: **≈ 60%**
- Number of sales: **4,640**
- ROAS: **588.8%**
- Total sales amount: **$170,236**

WHY DID WE SUCCEED?
It's simple — we work with a BUSINESS in the full sense of the word.

Our client understands their target audience, creates a relevant product with great quality, listens to our recommendations, produces unique content, invests enough budget in advertising, constantly improves the sales department, and conducts detailed business analytics.
On our side, we systematically and competently work with advertising. You see the results.

WHAT'S NEXT?
- Continue gradual scaling of sales through Instagram Direct
- Set up sales of new positions in the assortment (outerwear)
- Launch sales through the website, which is already being refined

I am ready to tell more about the development path of the project, demonstrate the work done (creatives, texts, recommendations, structures) in personal communication!

Then I will formulate clear solutions to your marketing request, to achieve specific sales or brand development goals. Next, I will provide proposals for implementing these solutions into your marketing. With a work plan, all conditions, costs, and even a forecast of results.
— Write in private messages!