Generation of purchases for Instagram carpet store in Meta Ads

ABOUT THE CLIENT AND HIS REQUEST:

KESSHÖ is not only a brand with 30 years of experience in the carpet trading market, but also a team that approaches the work and improves interior design for clients with a true artistic vision.

Main sales channel: Instagram shop, Direct

Task: Increase the effectiveness of advertising campaigns on Meta (social networks Instagram and Facebook). Set up a stable lead generation system for carpet purchase inquiries in Direct and reach a target of 100 sales per month specifically from paid advertising.
_________

PROBLEM THAT WE FACED AND SUCCESSFULLY OVERCAME:

Weak communication (handling) of inquiries from potential buyers in Direct with clients

Solution: implemented a continuous quality control process for the audience and inquiries, providing recommendations for effective correspondence handling. This improved interaction with the audience and conversion into sales accordingly (was: 4%, became: 10%)
_________

KEY ACTIONS THAT DELIVERED RESULTS:
*apart from the standard launch plan:

- Providing ongoing recommendations and ideas for content on the pages
- Quality control of the audience and inquiries from it, as well as the communication quality of managers in Direct
- Testing audiences from scratch, finding and scaling winning targeting settings
- Improving the quality of advertisements (visuals and deeper communication based on the pain points of the target audience)
_________

SPECIFICS:

The advertising activity of this project involved testing different types of creatives, with a special focus on videos in Reels and Stories formats.

The main emphasis was on working with already tested carpets, which allowed maintaining a stable cost per inquiry within $2. At certain periods, the cost per inquiry in Direct was reduced to $0.90. We constantly focused on efficiency control and responded flexibly to changes, updating campaigns when performance declined.
_________

RESULTS:
*Total indicators obtained over 1 year of cooperation, exclusively from sales via Direct

- Invested advertising budget: $20,779
- Number of purchase inquiries received: ≈ 14,040 pcs
- Cost per purchase inquiry: $1.26 / pcs
- Conversion into sales in Direct: ≈ 7%
- Number of sales: 1,404 pcs
- Revenue (turnover): 2,316,600 UAH
ROAS ≈ 2.79 (or 279%)
_________

WHY WE SUCCEEDED?
– The project was successful due to a comprehensive approach: assisting the client in related processes for effective advertising and sales, continuous analysis of advertising results, quick response to changes in creative effectiveness, as well as systematic work with the most effective connections.

We didn’t just run ads, but regularly updated the creative + offer connections, tested hypotheses, and adapted advertising communication to the audience, constantly improving its quality as a result.

I am ready to tell more about the development path of the project, demonstrate the work done (creatives, texts, recommendations, structures) in personal communication!

Then I will formulate clear marketing solutions for your request to achieve specific sales or brand development goals. Next, I will provide proposals for implementing these solutions into your marketing. With a work plan, all conditions, costs, and even a forecast of results.

— Write in private messages!