Sports & Outdoors
- Restarted the "Vine" program and distributed 10 units to improve the rating from 4.2 to 4.5
- Studied previous advertising campaigns, analyzed competitors, and created a basic structure for advertising campaigns, as well as optimized SEO ads
● During one month of work (from March 13 to April 13), we managed to increase sales velocity and achieved an ACOS of 80%, which still was not a satisfactory result
● We decided to focus on 3 key queries, excluding placements with a conversion rate below 14%. By May, we achieved a +400% increase in sales compared to March and reduced ACOS to 40%.
- Studied previous advertising campaigns, analyzed competitors, and created a basic structure for advertising campaigns, as well as optimized SEO ads
● During one month of work (from March 13 to April 13), we managed to increase sales velocity and achieved an ACOS of 80%, which still was not a satisfactory result
● We decided to focus on 3 key queries, excluding placements with a conversion rate below 14%. By May, we achieved a +400% increase in sales compared to March and reduced ACOS to 40%.