Sports & Outdoors
● Initially, we built a basic structure for advertising campaigns. It was not too complicated or innovative, but the correct setup yielded immediate results.
● Auto-negative campaigns: We carefully excluded all search terms and ASINs that were already included in other campaigns, minimizing duplication and increasing efficiency.
● Large-scale negative campaigns: In one broad campaign, we created several ad groups, each containing only one keyword (main keyword). We also applied negative keywords to prevent overlap of main keywords within a single campaign. This ensured precise targeting of the campaign and avoided competition between keywords.
● Targeting weak competitors: The ads were aimed at competitors' products with fewer than 100 reviews to capture their traffic.
● Testing leading competitors: Campaigns targeting niche leaders were launched to see if we could capture their traffic.
● As soon as data started coming in, we quickly created new campaigns based on the performance of existing ones. Instead of simply increasing budgets, we reallocated them in favor of the most profitable keywords. This allowed us to maintain a balance between expenses and results.
● Auto-negative campaigns: We carefully excluded all search terms and ASINs that were already included in other campaigns, minimizing duplication and increasing efficiency.
● Large-scale negative campaigns: In one broad campaign, we created several ad groups, each containing only one keyword (main keyword). We also applied negative keywords to prevent overlap of main keywords within a single campaign. This ensured precise targeting of the campaign and avoided competition between keywords.
● Targeting weak competitors: The ads were aimed at competitors' products with fewer than 100 reviews to capture their traffic.
● Testing leading competitors: Campaigns targeting niche leaders were launched to see if we could capture their traffic.
● As soon as data started coming in, we quickly created new campaigns based on the performance of existing ones. Instead of simply increasing budgets, we reallocated them in favor of the most profitable keywords. This allowed us to maintain a balance between expenses and results.
Krakow 
Available for hire