Spring collection: "Everything will be a bouquet!"
The design is built on the combination of classic typography and an asymmetric grid:
• Visual concept: Three photographs are used, showcasing the process and result: the florist's workspace, a luxurious flower basket, and a bouquet of white roses.
• Composition: The main focus is on the round cut on the left, which creates dynamics. The black background adds depth and highlights the pastel shades of the flowers.
• Typography: The text "FLORIST" and "spring" is placed along an arc, which is a trendy technique in graphic design. The elegant serif font emphasizes the brand's aesthetics.
• Call to action (CTA): At the bottom, there is a block with contact information (website, Instagram) and a large arrow that encourages the user to proceed. The slogan "Everything will be a bouquet!" adds a positive emotional tone.
• Visual concept: Three photographs are used, showcasing the process and result: the florist's workspace, a luxurious flower basket, and a bouquet of white roses.
• Composition: The main focus is on the round cut on the left, which creates dynamics. The black background adds depth and highlights the pastel shades of the flowers.
• Typography: The text "FLORIST" and "spring" is placed along an arc, which is a trendy technique in graphic design. The elegant serif font emphasizes the brand's aesthetics.
• Call to action (CTA): At the bottom, there is a block with contact information (website, Instagram) and a large arrow that encourages the user to proceed. The slogan "Everything will be a bouquet!" adds a positive emotional tone.