Sale of Greek olives | Setup and management of Google Ads / UA

Project for the company CORNIL (naturalolives.net) — importer and seller of olives, olive oil, and other Greek products. Advertising campaigns were set up in Google Ads and targeted at users from Ukraine.

Task

Attracting targeted traffic to the website.
Increasing the number of conversions (add to cart, order placements).
Optimizing customer acquisition cost (CPL).
Testing different types of campaigns and strategies to determine the most effective ones.

What was done

Semantics: Collected 2118 search queries, from which 206 of the most relevant were selected for ad setup. Formed a broad list of negative keywords to filter out non-targeted traffic.

Campaign types: Launched search campaigns (Search), display network campaigns (GDN), remarketing, and shopping campaigns (Google Shopping).

Segmentation: Developed separate campaigns for the Ukrainian-speaking (UA) and Russian-speaking (RU) audience.
Optimization: Conducted regular A/B testing, changing ad texts, headlines, and bidding strategies (for example, tested the "Maximize Clicks" strategy). Adjusted budgets between campaigns, reallocating them in favor of more effective ones, particularly Google Shopping.
Remarketing: Set up remarketing campaigns to bring back users who had already interacted with the site.