Sale of information product

Sales of a course for beauty specialists who want to create their own online course

Geography: Europe, Canada, USA

Client's goal

To achieve sales of the course for manicure masters who are ready to launch their own educational product.

What has been done

Marketing funnel

Launch of advertising on Facebook and Instagram

User transition to the chatbot for warming up and reminders

Registration for the webinar through the chatbot

Webinar

Live presentation showcasing the value of creating a course

Working with objections during the broadcast

Closing participants on purchasing the product

Advertising optimization

Launching and testing different campaigns

Using banner and video creatives

Selecting the most effective connections (audience + creatives)

Results over 2 months

Investment: $3,200

Course sales: 25

Revenue: $16,800

ROI: 525%

Webinar participants: 230

Average sale price: $128

Conclusion

Thanks to the built funnel (advertising → chatbot → webinar → sales), it was possible to scale the sales of the educational product for beauty masters with a high return on investment.

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