Selling clothing through the website for $9 per client
About the Project
The company, a manufacturer of plus-size women's clothing, has requested to increase the sales volume of its retail online store through advertising on Google.
Work Progress
Based on the information provided in the brief posted on the website, competitor analysis, and statistics of key phrases, as well as the approved scope of work, it was decided to conduct a full parsing of the following key phrases using Keyword Tool:
➢ bridges 50
➢ bridges 52
➢ bridges 54
➢ bridges 56
➢ bridges 58
➢ bridges XXXXL
➢ bridges 2XL
➢ bridges 3XL
➢ bridges 4XL
➢ plus-size bridges
➢ suits 64
➢ suits XXXXL
➢ suits 2XL
➢ suits 3XL
➢ suits 4XL
➢ plus-size suits
➢ plus-size suits
➢ suits for full figures
➢ dresses 50
➢ dresses 52
➢ dresses XXL
➢ dresses XXXL
➢ dresses XXXXL
➢ dresses 2XL
➢ dresses 3XL
➢ dresses 4XL
➢ plus-size dresses
➢ plus-size dresses
➢ dresses for full figures
➢ jeans XL
➢ jeans XXL
➢ jeans XXXL
➢ jeans XXXXL
➢ jeans 2XL
➢ jackets 3XL
➢ jackets 4XL
➢ plus-size jackets
➢ plus-size jackets
As a result, for the region where the advertising campaign was conducted, lists of phrases were obtained totaling 6014 queries:
Therefore, the advertising campaign was set up using the 502 most suitable and frequent key phrases. Here are some of them:
Considering the obtained set of key queries for setting up advertising campaigns and the company's offers, it was decided to formulate the advertisements in the campaigns as follows:
A) Search Campaign
B) Contextual-Media Network
C) Remarketing
Results
During the period of running the advertising campaigns, work was carried out to optimize the cost of attracting customers for the company through:
updating the list of negative keywords
testing bidding management strategies and budget adjustment hypotheses
updating images for ads and their texts
testing different retargeting formats
redistributing the budget to priority product categories, regions, and devices
Accordingly, we had a complete picture of the effectiveness of A/B tests and the results of advertising campaigns.
Thus, the average order value was successfully reduced to less than $9 at checkout, and simultaneously, thanks to Google Ads, we regularly received:
phone calls
clicks and inquiries on Instagram
inquiries via e-mail
The company, a manufacturer of plus-size women's clothing, has requested to increase the sales volume of its retail online store through advertising on Google.
Work Progress
Based on the information provided in the brief posted on the website, competitor analysis, and statistics of key phrases, as well as the approved scope of work, it was decided to conduct a full parsing of the following key phrases using Keyword Tool:
➢ bridges 50
➢ bridges 52
➢ bridges 54
➢ bridges 56
➢ bridges 58
➢ bridges XXXXL
➢ bridges 2XL
➢ bridges 3XL
➢ bridges 4XL
➢ plus-size bridges
➢ suits 64
➢ suits XXXXL
➢ suits 2XL
➢ suits 3XL
➢ suits 4XL
➢ plus-size suits
➢ plus-size suits
➢ suits for full figures
➢ dresses 50
➢ dresses 52
➢ dresses XXL
➢ dresses XXXL
➢ dresses XXXXL
➢ dresses 2XL
➢ dresses 3XL
➢ dresses 4XL
➢ plus-size dresses
➢ plus-size dresses
➢ dresses for full figures
➢ jeans XL
➢ jeans XXL
➢ jeans XXXL
➢ jeans XXXXL
➢ jeans 2XL
➢ jackets 3XL
➢ jackets 4XL
➢ plus-size jackets
➢ plus-size jackets
As a result, for the region where the advertising campaign was conducted, lists of phrases were obtained totaling 6014 queries:
Therefore, the advertising campaign was set up using the 502 most suitable and frequent key phrases. Here are some of them:
Considering the obtained set of key queries for setting up advertising campaigns and the company's offers, it was decided to formulate the advertisements in the campaigns as follows:
A) Search Campaign
B) Contextual-Media Network
C) Remarketing
Results
During the period of running the advertising campaigns, work was carried out to optimize the cost of attracting customers for the company through:
updating the list of negative keywords
testing bidding management strategies and budget adjustment hypotheses
updating images for ads and their texts
testing different retargeting formats
redistributing the budget to priority product categories, regions, and devices
Accordingly, we had a complete picture of the effectiveness of A/B tests and the results of advertising campaigns.
Thus, the average order value was successfully reduced to less than $9 at checkout, and simultaneously, thanks to Google Ads, we regularly received:
phone calls
clicks and inquiries on Instagram
inquiries via e-mail
Rovno 
Available for hire
Offer work