Sales and manufacturing of fences and gates in Western Ukraine
Client's goal
To obtain quality leads for the sale of fences and gates, adhering to the budget per lead and a high average check (70,000+ UAH).
What has been done
Initial strategy
Launch of advertising for lead forms;
Problem: leads were of low quality.
New strategy
Created a quiz website to collect customer contact information;
Installed Facebook Pixel for better optimization;
Optimized campaigns to obtain quality leads.
Results of optimization
Cost per lead decreased to $6.5 with an agreement not to exceed $10;
Lead quality improved, allowing for successful sales closures;
During the collaboration, became leaders in the region for fence sales.
Results during the collaboration
Investments: $3,737
Leads: 722
Average cost per lead: $6.5
Average check: 70,000+ UAH
Conclusion
Thanks to the change in strategy to a quiz website and campaign optimization, it was possible to improve lead quality, reduce their cost, and become leaders in the region for the sale of fences and gates.
Client's goal
To obtain quality leads for the sale of fences and gates, adhering to the budget per lead and a high average check (70,000+ UAH).
What has been done
Initial strategy
Launch of advertising for lead forms;
Problem: leads were of low quality.
New strategy
Created a quiz website to collect customer contact information;
Installed Facebook Pixel for better optimization;
Optimized campaigns to obtain quality leads.
Results of optimization
Cost per lead decreased to $6.5 with an agreement not to exceed $10;
Lead quality improved, allowing for successful sales closures;
During the collaboration, became leaders in the region for fence sales.
Results during the collaboration
Investments: $3,737
Leads: 722
Average cost per lead: $6.5
Average check: 70,000+ UAH
Conclusion
Thanks to the change in strategy to a quiz website and campaign optimization, it was possible to improve lead quality, reduce their cost, and become leaders in the region for the sale of fences and gates.