The store sells computer equipment brought from Europe. Laptops, monitors, desktop PCs, and peripherals for them. The client wanted to achieve 100 sales per month.
Several promotion strategies were developed and implemented. The results in terms of conversions and profitability exceeded the client's expectations.
Work was done with the product feed. Its optimization was carried out. Products were regrouped into special segments. Advertising tests were conducted, the best strategy and campaign were identified, which were then scaled up until a stable result was achieved.
Several promotion strategies were developed and implemented. The results in terms of conversions and profitability exceeded the client's expectations.
Work was done with the product feed. Its optimization was carried out. Products were regrouped into special segments. Advertising tests were conducted, the best strategy and campaign were identified, which were then scaled up until a stable result was achieved.