Starberry: online clothing store with prints

Starberry — a Ukrainian online clothing store with prints and its own production. Our task is to optimize existing advertising campaigns and launch new Performance Max campaigns to scale sales and increase return on investment in advertising (ROI).

Task
The goal is to increase ROI through campaign optimization and launching new advertising campaigns in Google Ads to scale sales.

Results
Total turnover: 674,192 UAH for December 2022
Conversions: 568 conversions per month
Cost per conversion: 140.39 UAH
Reach: 1.14 million impressions
CTR: 3.43%

Thanks to the launch of new Performance Max campaigns and regular optimization, the return on advertising campaigns exceeded 200%, resulting in significant sales growth.