Starting advertising on Yandex.Direct for the manufacturer
Starting conditions: advertising campaigns have been launched in Yandex.Direct, before that the company had a failed experience of working with this traffic channel.
The task is to test the traffic channel, bring it to a profitability level.
Activities: Advertising campaigns on search, RSI and retargeting have been launched. Since the moment of accumulation of minimum statistics, various hypotheses have begun to be tested to improve efficiency. The list of minus words was supplemented by low-frequency search queries, various types of ratio adjustments were tested (order, age, geography, week days, target audience of users). RSI and retargeting are translated into the autostrategy of conversion optimization. Segments of similar users are created to conversion audiences.
Results: The conversion rate in order payment increased by 86% (from 0.52 to 0.95%). The price of conversion to payment is reduced by 34% (from 1260,45 rubles. Up to 835.9 rubles.)
The task is to test the traffic channel, bring it to a profitability level.
Activities: Advertising campaigns on search, RSI and retargeting have been launched. Since the moment of accumulation of minimum statistics, various hypotheses have begun to be tested to improve efficiency. The list of minus words was supplemented by low-frequency search queries, various types of ratio adjustments were tested (order, age, geography, week days, target audience of users). RSI and retargeting are translated into the autostrategy of conversion optimization. Segments of similar users are created to conversion audiences.
Results: The conversion rate in order payment increased by 86% (from 0.52 to 0.95%). The price of conversion to payment is reduced by 34% (from 1260,45 rubles. Up to 835.9 rubles.)
Poltava 
A little busy