Starting sales of tools through social networks
About the project
One of the largest manufacturers of construction tools and equipment in Ukraine.The task
Start sales of goods from the category "Tools" through sales channels - social networks.What was done
Preparation
A number of audiences protested for advertising.Different variants of creatives have been created and tested.According to the results of the test, a campaign was launched.Results
Duration of the campaign: 7 days
Budget: $45Segmentation: by devices
Quantitative results
Number of people: 16 367
Viewed 24368 times
Ads’set
Number of Android purchases: 22
Purchases of IOS: 4
Purchases of PC: 3
After the cost of the purchases was known depending on the devices, iOS and PC were disabled.The rest of the time, the advertising was displayed on Android devices.The Creatives
Based on the tests, a decision was made to launch a campaign with two types of creatives:
Photo (banner with product image)
Video (simple animated video with the product)
The best photo worked when displayed on Android.This announcement also received the maximum ratio of relevance* - 10.The conclusion
Before you start your campaigns, make sure to test the audience and creativity settings.After the launch, do not forget to track the campaign to optimize the settings in time.During the creatives testing, we repeatedly come to the conclusion that the most simple creative often gets more feedback from the audience than the wise video.It’s not an acsioom, but it’s the most often that way.
One of the largest manufacturers of construction tools and equipment in Ukraine.The task
Start sales of goods from the category "Tools" through sales channels - social networks.What was done
Preparation
A number of audiences protested for advertising.Different variants of creatives have been created and tested.According to the results of the test, a campaign was launched.Results
Duration of the campaign: 7 days
Budget: $45Segmentation: by devices
Quantitative results
Number of people: 16 367
Viewed 24368 times
Ads’set
Number of Android purchases: 22
Purchases of IOS: 4
Purchases of PC: 3
After the cost of the purchases was known depending on the devices, iOS and PC were disabled.The rest of the time, the advertising was displayed on Android devices.The Creatives
Based on the tests, a decision was made to launch a campaign with two types of creatives:
Photo (banner with product image)
Video (simple animated video with the product)
The best photo worked when displayed on Android.This announcement also received the maximum ratio of relevance* - 10.The conclusion
Before you start your campaigns, make sure to test the audience and creativity settings.After the launch, do not forget to track the campaign to optimize the settings in time.During the creatives testing, we repeatedly come to the conclusion that the most simple creative often gets more feedback from the audience than the wise video.It’s not an acsioom, but it’s the most often that way.
Kharkiv 
Available for hire