Starting the sale of construction goods via Facebook

57 Selling in 8 Days for NISH Construction Tools and Equipment

About the project
One of the largest manufacturers of construction tools in Ukraine.

What was done
Preparation
analyze the range, demand and competition and determine the category for the advertising campaign;
set the target audience;
Divide groups of ads into playsments;
created different variations of creatives;
launched a advertising campaign.

Results
Duration of the campaign: 8 days
Budget: $ 50
Segmentation: by devices
Quantitative results
Number of people: 19,869
Viewed: 29 179 times
Ads’set
Number of Android purchases: 50
Purchases of IOS: 1
Purchases of PC: 6
The Creatives
For each playsment, 2 creatives are prepared:
gallery (banner with several images);
photo (banner with product image)

The best result was the one-image ad when displayed on Android. This announcement received the maximum ratio of relevance - 10.