Stories | Permanent makeup

In my work, I create a full cycle of content for Instagram — from idea to finished visual. The presented works are series of Stories and Reels for the beauty niche (permanent makeup), aimed at an international audience.

What was implemented in these projects:

Content strategy
• development of thematic series (myths about the procedure, benefits, offers, seasonal campaigns)
• adaptation of content for an English-speaking audience
• creation of warming up and selling Stories

Visual concept
• unified style of feed and stories
• modern, aesthetic design with a focus on the beauty industry
• use of trending formats like Reels and carousels
• seasonal and holiday content (Christmas campaign)