Subscribers to Instagram "Auto parts"
The entrance:
Ezyparts is a platform with advertisements on the sale of car spare parts, motor oils, tires and car accessories.Notifications can be placed by both natural persons and legal persons after confirmation of registration.In other words, on the site you can find a spare part on any wallet: from the original from the official distributor to a private person.About the project:
The target audience:
Vehicles, people who own a car or are responsible for its service.Geo: Kazakhstan
Purpose: to collect subscribers on the Instagram page (to collect a base of people interested in subparts)
What I did:
The client has a website that is moving forward.As an additional source of traffic we decided to take the social network Instagram.With regard to targeted advertising, it is impossible to determine who needs to buy the spare part right today.Based on the fact that the audience is selected by interests (reparation, car service, etc.), we decided to use the tactics of signature for interesting content.Looking at entertaining content, up-to-date news, we attract potential customers and encourage you to sign up so that in case there is an example.The car broke, he already knew where to go.Optimization and results:
I started to move the Instagram from scratch.Initially, he drew a cold audience for interests, later gathered similar to those that interacted with the page.Later, to the extent of the accumulation of subscribers managed to gather the audience from those who saved and reposted.He also tested various creatives: a professional animated film with a sound about the company’s website, static banners.Finally, I stopped on a short video (15 seconds), which explains the value of our channel and why you need to sign up.Results by reference in description.
Ezyparts is a platform with advertisements on the sale of car spare parts, motor oils, tires and car accessories.Notifications can be placed by both natural persons and legal persons after confirmation of registration.In other words, on the site you can find a spare part on any wallet: from the original from the official distributor to a private person.About the project:
The target audience:
Vehicles, people who own a car or are responsible for its service.Geo: Kazakhstan
Purpose: to collect subscribers on the Instagram page (to collect a base of people interested in subparts)
What I did:
The client has a website that is moving forward.As an additional source of traffic we decided to take the social network Instagram.With regard to targeted advertising, it is impossible to determine who needs to buy the spare part right today.Based on the fact that the audience is selected by interests (reparation, car service, etc.), we decided to use the tactics of signature for interesting content.Looking at entertaining content, up-to-date news, we attract potential customers and encourage you to sign up so that in case there is an example.The car broke, he already knew where to go.Optimization and results:
I started to move the Instagram from scratch.Initially, he drew a cold audience for interests, later gathered similar to those that interacted with the page.Later, to the extent of the accumulation of subscribers managed to gather the audience from those who saved and reposted.He also tested various creatives: a professional animated film with a sound about the company’s website, static banners.Finally, I stopped on a short video (15 seconds), which explains the value of our channel and why you need to sign up.Results by reference in description.
Lvov 
Available for hire