Website of the Ophthalmological Clinic
Search Engine Optimization (SEO)
Working on the site
1 .Technical optimization of the site:
1 .1 removal of duplicates of pages (for Title/Description, text);
1.2 Search and removal of bites;
1.3 setting 301 redirects;
1.4 setup of robots.txt, sitemap.xml
1.5 in the framework of optimization the errors of the layer in the categories, the TZ was made for the developer regarding their removal;
and etc.2ndCollection of semantic core for the pages of the site.ThreeProvision of unique metadata to categories, tours (a lot of tours, since they are always new, robots are constantly conducting with provision of unique metadata).4 .Technical task for writing texts-descriptions on categories is set (skladenі behind the semantic core with the key and the "chrows" (LSI words)).Distribution of these texts into categories.and 5.Adding the blog section to the site.Setting TZ under infographics for copywriters.Displacement on the site.6 .Working with external factors:
6.1 preparation of ancor list for promotion;
6.2 robots from the outtrick;
6.3 robots with crowd marketing;
6.4 Continuous search for new traffic channels.Results
To verify the results of the promotion, two periods were taken (September 2017 and August 2018).The indicators in the analytics instruments have grown significantly.Traffic from organic sights (search systems) increased by 157%.SEO – SEO optimization
1 .Technical optimization of the site:
1 .1 removal of duplicates of pages (for Title/Description, text);
1.2 Search and removal of bites;
1.3 setting 301 redirects;
1.4 setup of robots.txt, sitemap.xml
1.5 in the framework of optimization the errors of the layer in the categories, the TZ was made for the developer regarding their removal;
and etc.2ndCollection of semantic core for the pages of the site.ThreeProvision of unique metadata to categories, tours (a lot of tours, since they are always new, robots are constantly conducting with provision of unique metadata).4 .Technical task for writing texts-descriptions on categories is set (skladenі behind the semantic core with the key and the "chrows" (LSI words)).Distribution of these texts into categories.and 5.Adding the blog section to the site.Setting TZ under infographics for copywriters.Displacement on the site.6 .Working with external factors:
6.1 preparation of ancor list for promotion;
6.2 robots from the outtrick;
6.3 robots with crowd marketing;
6.4 Continuous search for new traffic channels.Results
To verify the results of the promotion, two periods were taken (September 2017 and August 2018).The indicators in the analytics instruments have grown significantly.Traffic from organic sights (search systems) increased by 157%.SEO – SEO optimization