Student work / Indexing on 7.95K keys / 1.32K keys in TOP-10
Project Description
The project focused on SEO optimization for a website specializing in academic writing services (essays, term papers, theses, etc.). The primary goal was to increase the website's visibility in search engines, boost organic traffic, and secure leading positions in the educational services niche in Ukraine.
Project Context
The academic writing services niche in Ukraine is highly competitive. Many players actively use SEO, PPC advertising, and social media promotion. At the start of the campaign, the website barely ranked in search engines and did not utilize educational service-related keywords.
Challenges
1. Minimal visibility in search engines. The website had poor indexing and almost no target keyword coverage.
2. Weak content optimization. The pages lacked unique, keyword-optimized content.
3. Absence of a semantic core.
4. Technical optimization issues. Pages loaded slowly, and the website structure hindered navigation and indexing.
Strategy and Approach
1. Technical SEO Audit:
- Fixed indexing errors.
- Optimized page loading speed.
- Improved website structure.
2. Semantic Analysis:
- Compiled a semantic core of keywords related to academic writing services.
- Identified long-tail keywords to attract the target audience.
3. Content Optimization:
- Created unique texts for service pages with integrated keywords.
- Developed a blog with helpful articles for students (tips, study hacks, etc.).
4. Link Building:
- Obtained quality backlinks from educational platforms, blogs, and forums.
5. Local SEO Optimization:
- Added keywords targeted at the Ukrainian market and cities.
Implementation
1. Technical Improvements:
- Configured meta tags for each page.
- Fixed duplicate pages and improved navigation.
2. Content:
- Created 50+ new texts for service pages and the blog.
- Optimized service descriptions with LSI (latent semantic) keywords.
3. Link Building:
- Secured over 100 external backlinks from relevant resources.
4. Monitoring:
- Monthly analysis of keyword rankings and strategy adjustments.
Results
SEO campaign results over 6 months:
The website began ranking for 7.95K keywords.
1.32K keywords reached the TOP-10.
The project focused on SEO optimization for a website specializing in academic writing services (essays, term papers, theses, etc.). The primary goal was to increase the website's visibility in search engines, boost organic traffic, and secure leading positions in the educational services niche in Ukraine.
Project Context
The academic writing services niche in Ukraine is highly competitive. Many players actively use SEO, PPC advertising, and social media promotion. At the start of the campaign, the website barely ranked in search engines and did not utilize educational service-related keywords.
Challenges
1. Minimal visibility in search engines. The website had poor indexing and almost no target keyword coverage.
2. Weak content optimization. The pages lacked unique, keyword-optimized content.
3. Absence of a semantic core.
4. Technical optimization issues. Pages loaded slowly, and the website structure hindered navigation and indexing.
Strategy and Approach
1. Technical SEO Audit:
- Fixed indexing errors.
- Optimized page loading speed.
- Improved website structure.
2. Semantic Analysis:
- Compiled a semantic core of keywords related to academic writing services.
- Identified long-tail keywords to attract the target audience.
3. Content Optimization:
- Created unique texts for service pages with integrated keywords.
- Developed a blog with helpful articles for students (tips, study hacks, etc.).
4. Link Building:
- Obtained quality backlinks from educational platforms, blogs, and forums.
5. Local SEO Optimization:
- Added keywords targeted at the Ukrainian market and cities.
Implementation
1. Technical Improvements:
- Configured meta tags for each page.
- Fixed duplicate pages and improved navigation.
2. Content:
- Created 50+ new texts for service pages and the blog.
- Optimized service descriptions with LSI (latent semantic) keywords.
3. Link Building:
- Secured over 100 external backlinks from relevant resources.
4. Monitoring:
- Monthly analysis of keyword rankings and strategy adjustments.
Results
SEO campaign results over 6 months:
The website began ranking for 7.95K keywords.
1.32K keywords reached the TOP-10.
Kyiv 
Available for hire
Offer work