Website aggregator / From 1.27K to 18.89K visitors per day
Project Description
The project aimed at SEO promotion of a home service professionals catalog targeting the Polish market. The primary goal was to increase organic traffic, improve search engine rankings, and attract clients interested in hiring professionals.
Project Context
The home service market in Poland has moderate competition, but large aggregators dominate a significant portion of search engine results. At the campaign's start, the website had minimal organic traffic — only 1.27K visitors per day, which significantly limited audience reach and growth potential.
Challenges
1. Low organic traffic. The website had only 1.27K daily visitors.
2. Weak content optimization. Service pages lacked keywords and failed to attract clients.
3. Lack of local SEO. There was no targeting for specific cities in Poland.
4. Technical issues. Slow page load speed and indexing problems.
Strategy and Approach
1. Technical SEO audit:
- Fixed indexing errors.
- Improved page load speed and resolved technical bugs.
2. Semantic analysis:
- Collected Polish-language keywords, including local queries for cities.
- Developed a keyword strategy focused on professional services.
3. Content strategy:
- Optimized service profile pages with keywords.
- Created new pages for popular services such as plumbing, appliance repair, and electrical work.
4. Local SEO optimization:
- Added contact details and addresses for client convenience.
5. Link building:
- Acquired links from Polish resources on home repairs and maintenance.
- Published articles on local blogs.
Implementation
1. Technical improvements:
- Optimized meta tags and added a sitemap.
- Enhanced the mobile version for better user experience.
2. Content:
- Wrote articles with tips and advice on choosing professionals.
- Added keywords to service pages.
3. Local strategy:
- Set up filters to search for professionals by city.
- Integrated Google My Business to enhance visibility in local searches.
4. Link building:
- Acquired over 150 backlinks from Polish websites.
Results
The SEO campaign delivered significant results in 12 months:
Traffic growth from 1.27K to 18.89K visitors per day (14x increase).
The website ranked top for key queries related to hiring professionals.
Attracted a highly targeted audience.
The project aimed at SEO promotion of a home service professionals catalog targeting the Polish market. The primary goal was to increase organic traffic, improve search engine rankings, and attract clients interested in hiring professionals.
Project Context
The home service market in Poland has moderate competition, but large aggregators dominate a significant portion of search engine results. At the campaign's start, the website had minimal organic traffic — only 1.27K visitors per day, which significantly limited audience reach and growth potential.
Challenges
1. Low organic traffic. The website had only 1.27K daily visitors.
2. Weak content optimization. Service pages lacked keywords and failed to attract clients.
3. Lack of local SEO. There was no targeting for specific cities in Poland.
4. Technical issues. Slow page load speed and indexing problems.
Strategy and Approach
1. Technical SEO audit:
- Fixed indexing errors.
- Improved page load speed and resolved technical bugs.
2. Semantic analysis:
- Collected Polish-language keywords, including local queries for cities.
- Developed a keyword strategy focused on professional services.
3. Content strategy:
- Optimized service profile pages with keywords.
- Created new pages for popular services such as plumbing, appliance repair, and electrical work.
4. Local SEO optimization:
- Added contact details and addresses for client convenience.
5. Link building:
- Acquired links from Polish resources on home repairs and maintenance.
- Published articles on local blogs.
Implementation
1. Technical improvements:
- Optimized meta tags and added a sitemap.
- Enhanced the mobile version for better user experience.
2. Content:
- Wrote articles with tips and advice on choosing professionals.
- Added keywords to service pages.
3. Local strategy:
- Set up filters to search for professionals by city.
- Integrated Google My Business to enhance visibility in local searches.
4. Link building:
- Acquired over 150 backlinks from Polish websites.
Results
The SEO campaign delivered significant results in 12 months:
Traffic growth from 1.27K to 18.89K visitors per day (14x increase).
The website ranked top for key queries related to hiring professionals.
Attracted a highly targeted audience.
Kyiv 
Available for hire
Offer work