This project demonstrates my ability to take simple input data and transform it into atmospheric, emotionally charged images for marketing purposes.
Task:
The client provided a studio photo of a mug with cinnamon on a black background and requested to create a cozy, morning atmosphere to use the image for coffee or tea advertising on social media. It was necessary to avoid simple "cutting out" and to fully integrate the objects into a new environment.
Key completed stages:
Professional masking: Clean and detailed selection of the complex group of cinnamon sticks and the mug to preserve all details.
Creating a new environment (Compositing): Developing a cozy background — a view of a kitchen through a window with soft sunny bokeh.
Relighting (Changing lighting): This is the most challenging part. I completely replaced the cold studio light with warm, sunny light. I added sun flares on the surfaces of the sticks and the mug that correspond to the new lighting.
Integration of cinnamon particles: Preserving and enhancing the fall of cinnamon particles, but lighting them so they glow in the sun rays, adding dynamism.
Adding reflections: Creating a realistic reflection of the mug on a wooden surface for a "depth" effect.
Final color correction: Bringing the entire image to a single warm, cozy color tone.
Result:
The image transformed into a ready-to-use advertising creative that evokes coziness and the desire to taste the drink. This significantly increases the perceived value of the product.
Task:
The client provided a studio photo of a mug with cinnamon on a black background and requested to create a cozy, morning atmosphere to use the image for coffee or tea advertising on social media. It was necessary to avoid simple "cutting out" and to fully integrate the objects into a new environment.
Key completed stages:
Professional masking: Clean and detailed selection of the complex group of cinnamon sticks and the mug to preserve all details.
Creating a new environment (Compositing): Developing a cozy background — a view of a kitchen through a window with soft sunny bokeh.
Relighting (Changing lighting): This is the most challenging part. I completely replaced the cold studio light with warm, sunny light. I added sun flares on the surfaces of the sticks and the mug that correspond to the new lighting.
Integration of cinnamon particles: Preserving and enhancing the fall of cinnamon particles, but lighting them so they glow in the sun rays, adding dynamism.
Adding reflections: Creating a realistic reflection of the mug on a wooden surface for a "depth" effect.
Final color correction: Bringing the entire image to a single warm, cozy color tone.
Result:
The image transformed into a ready-to-use advertising creative that evokes coziness and the desire to taste the drink. This significantly increases the perceived value of the product.