Beauty Studies in the USA

Nisha: services of bite, permanent makeup and growth of wars
The Beauty Salon in the United States

Which task the customer has taken:
You need to launch advertising for the saloon services.The cost of the reservation should not exceed $35.First of all, the priority was to develop permanent makeup, and then cultivation, as the second service with a greater LTV, but with a smaller average check.Which tools are used:
Facebook & Instagram Advertising
- Facebook & Instagram ads on Direct Instagram/Facebook Messenger

What they did:
- Analyze the creativity of competitors and the offers on which they launch advertising.In their creatives they made an emphasis on the photographs Before/After and collages with examples of the master's works.The text was used short and long, as they worked with different efficiency.- They protested traffic to the site, but unfortunately, the site had problems with the too uncomfortable form of registration for the procedure, so after a few attempts they turned off the advertising of the site.- After the advertising of the site was prepared for the launch of the advertising on the message: they created templates of answers, added a discount to the complex procedure.The result was to get the first appeal, but the number of records was small.- After that, the audiences were updated, the masters and owners of the beauty salons were excluded, the creatives were updated and the offer was added.This resulted in the target price for the armor.The Results:
Budget: $520
Number of posts: 103
The cost: $5
Customer cost: $33