Before the restart of the rk the cost of the lida was $10-14 USD.
The decision was made to develop a new RK strategy. The CA was segmented by the directions of sports clubs. For each club, relevant creatives were developed, with reference to the theme of each club.
The advertising campaign was initially launched for a wide audience. The first leads received 0.7-0.9 dollars. It was gradually to segment and narrow the audience, improving the quality of the leads. As a result, they received more than 200 applications worth $2.4 to $2, which is 2-3 times lower than from previous campaigns.
The decision was made to develop a new RK strategy. The CA was segmented by the directions of sports clubs. For each club, relevant creatives were developed, with reference to the theme of each club.
The advertising campaign was initially launched for a wide audience. The first leads received 0.7-0.9 dollars. It was gradually to segment and narrow the audience, improving the quality of the leads. As a result, they received more than 200 applications worth $2.4 to $2, which is 2-3 times lower than from previous campaigns.