Target / Carving sets in the USA
Sales of BeaverCraft Tools carving sets through targeted advertising
Introduction
BeaverCraft Tools is a company specializing in high-quality carving sets. The main goal of the advertising campaign was to attract more customers and increase sales through targeted advertising.
The product is aimed at a narrow audience, so the effectiveness of the campaign directly depended on accurate analysis of the target audience (TA) and the creation of relevant content and offers.
Stage 1: Target Audience Analysis
The first thing we did was conduct a detailed analysis of the TA. The biggest challenge was that the product is only interesting to a certain group of people. Therefore, we focused on:
- People who are passionate about carving and are looking for a high-quality product.
- An audience willing to invest in expensive sets (the base price started at $100).
Based on this, we identified the main pain points and needs:
- The search for quality tools that simplify the carving process.
- The need for universal sets that are suitable for both beginners and experienced craftsmen.
Stage 2: Creative Development
We created a series of creatives that emphasized:
- Key advantages of the product: high quality materials, ergonomic design, long lifespan.
- Uniqueness: handmade production and trust from craftsmen around the world.
- Emotional appeal: helping to achieve creative goals.
We also tested several formats:
- Videos showing the carving process.
- Carousels with images of tools.
- Static images.
Carousels and videos worked best, as they demonstrated the product "in action" and immediately sparked interest among users.
Stage 3: Advertising Cabinet Setup
We integrated the API Conversions, which ensured accurate data transfer from the website to the advertising cabinet. As a result, we decided not to complicate the campaign structure and launched Advanced+ campaigns, which allowed the platform to:
- Independently choose where to show ads (Facebook, Instagram).
- Select relevant audiences.
- Automatically generate texts for ads.
Main settings:
- Cold audience: ads for new users.
- Retargeting:
- Website visitors.
- Users who added products to the cart.
- Audience that interacted with posts.
- Sales through a product catalog that automatically displayed relevant sets based on user behavior.
Results
- Advertising budget: $4,162.59 (~170,000 UAH)
- Number of sales: 115
- Cost per sale: $36.20
- Average check: $96.77
- Total revenue: $11,128.34 (~478,518 UAH)
The return on advertising was 270%, significantly exceeding expectations.
Introduction
BeaverCraft Tools is a company specializing in high-quality carving sets. The main goal of the advertising campaign was to attract more customers and increase sales through targeted advertising.
The product is aimed at a narrow audience, so the effectiveness of the campaign directly depended on accurate analysis of the target audience (TA) and the creation of relevant content and offers.
Stage 1: Target Audience Analysis
The first thing we did was conduct a detailed analysis of the TA. The biggest challenge was that the product is only interesting to a certain group of people. Therefore, we focused on:
- People who are passionate about carving and are looking for a high-quality product.
- An audience willing to invest in expensive sets (the base price started at $100).
Based on this, we identified the main pain points and needs:
- The search for quality tools that simplify the carving process.
- The need for universal sets that are suitable for both beginners and experienced craftsmen.
Stage 2: Creative Development
We created a series of creatives that emphasized:
- Key advantages of the product: high quality materials, ergonomic design, long lifespan.
- Uniqueness: handmade production and trust from craftsmen around the world.
- Emotional appeal: helping to achieve creative goals.
We also tested several formats:
- Videos showing the carving process.
- Carousels with images of tools.
- Static images.
Carousels and videos worked best, as they demonstrated the product "in action" and immediately sparked interest among users.
Stage 3: Advertising Cabinet Setup
We integrated the API Conversions, which ensured accurate data transfer from the website to the advertising cabinet. As a result, we decided not to complicate the campaign structure and launched Advanced+ campaigns, which allowed the platform to:
- Independently choose where to show ads (Facebook, Instagram).
- Select relevant audiences.
- Automatically generate texts for ads.
Main settings:
- Cold audience: ads for new users.
- Retargeting:
- Website visitors.
- Users who added products to the cart.
- Audience that interacted with posts.
- Sales through a product catalog that automatically displayed relevant sets based on user behavior.
Results
- Advertising budget: $4,162.59 (~170,000 UAH)
- Number of sales: 115
- Cost per sale: $36.20
- Average check: $96.77
- Total revenue: $11,128.34 (~478,518 UAH)
The return on advertising was 270%, significantly exceeding expectations.
Lvov 
Available for hire