Target for food delivery with ROAS 712%
Delivery service for sushi, burgers, and pizza
A client approached me who was launching a new food delivery service. He had three locations in the city of Kyiv, but at the time of launch — no advertising and an unheated audience for the brand.
The main goal is to achieve a stable flow of orders through the website and do this as efficiently as possible in terms of budget.
Stage 1: first launch directly for purchases
We started logically by immediately launching a campaign with the goal of "sales." That is, immediately after clicking on the link, users were redirected to the main sales page.
But it quickly became clear:
- the cold audience is not ready to buy right away,
- the brand is new, there is no trust yet,
- the price per purchase is too high ($4.55), and this is with a starting budget.
Stage 2: creating a new strategy
To avoid wasting the budget in vain, we restructured the strategy:
- 50% of the budget was allocated for warming up (traffic campaigns) — we showcased the most delicious items from the menu, introduced people to the brand, gathered a cold audience, and warmed them up on the page.
- 50% of the budget was left for conversion campaigns (for those who had already interacted with the website or content).
This allowed us to work with a warmer audience that knows our brand and has some trust.
Audience and geo
We targeted a broad audience aged 18–45, without strong narrowing by interests — the ad campaign itself would find our audience, and we did not limit it.
There were three locations, so we targeted +10 km around each — this covered all delivery zones.
When launching local promotions — we created separate campaigns with a radius of +4 km for each establishment. This helped us hit the target more accurately and not waste the budget on people who could not come to the establishment on their own.
Results
Here’s what we managed to achieve over the next two months of collaboration:
- Budget: $1,083
- Purchases: 405
- Price per purchase: $2.67
- Average check: $19
- Revenue: $7,714.29
- ROAS: 712%
The client is satisfied
We continued our collaboration and gradually achieved even better results:
Current price per purchase — $1.60
We are still working with the client and successfully scaling our results.
A client approached me who was launching a new food delivery service. He had three locations in the city of Kyiv, but at the time of launch — no advertising and an unheated audience for the brand.
The main goal is to achieve a stable flow of orders through the website and do this as efficiently as possible in terms of budget.
Stage 1: first launch directly for purchases
We started logically by immediately launching a campaign with the goal of "sales." That is, immediately after clicking on the link, users were redirected to the main sales page.
But it quickly became clear:
- the cold audience is not ready to buy right away,
- the brand is new, there is no trust yet,
- the price per purchase is too high ($4.55), and this is with a starting budget.
Stage 2: creating a new strategy
To avoid wasting the budget in vain, we restructured the strategy:
- 50% of the budget was allocated for warming up (traffic campaigns) — we showcased the most delicious items from the menu, introduced people to the brand, gathered a cold audience, and warmed them up on the page.
- 50% of the budget was left for conversion campaigns (for those who had already interacted with the website or content).
This allowed us to work with a warmer audience that knows our brand and has some trust.
Audience and geo
We targeted a broad audience aged 18–45, without strong narrowing by interests — the ad campaign itself would find our audience, and we did not limit it.
There were three locations, so we targeted +10 km around each — this covered all delivery zones.
When launching local promotions — we created separate campaigns with a radius of +4 km for each establishment. This helped us hit the target more accurately and not waste the budget on people who could not come to the establishment on their own.
Results
Here’s what we managed to achieve over the next two months of collaboration:
- Budget: $1,083
- Purchases: 405
- Price per purchase: $2.67
- Average check: $19
- Revenue: $7,714.29
- ROAS: 712%
The client is satisfied
We continued our collaboration and gradually achieved even better results:
Current price per purchase — $1.60
We are still working with the client and successfully scaling our results.
Lvov 
Available for hire